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Location: Blogs Small Biz Profs Blog |
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Posted by: Harry |
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Who do you want to be, Batman or Robin? |
"You know Robin's never gonna get his own show. The spotlight is not for everybody; but if you're willing to go for it, the rewards of stardom are great. I'm talking "M&Ms-in-the-green-room" great. Why settle for playing a bit part?”
If you feel like you are having difficulty getting your customers' attention, I think you will love a book written by Tsufit titled Step Into The Spotlight!—'Cause All Business is Show Business! It is available on Amazon.
I have provided a few excerpts from the book that struck me as particularly true and valuable. I hope, like the V8 commercial, it gives you a little tap on the head.
Excerpt 1
“It’s noisy out there! Making it in today's overcrowded marketplace depends less on having a Harvard MBA and more on being a star; less on being great at what you do and more on whether you can capture the scarcest commodity of all—your market's attention.
It's like your prospects have a television remote and they're flicking through the channels to see what's on. You hope it's you. But sometimes it feels like you're stuck on Channel 632.”
Excerpt 2
"It's not about baking a better bagel (the "bake it and they will come" theory); it's about branding it. It's about getting them lined up around the corner for that bagel. It's about attracting and holding your audience's attention. And no business knows how to do that better than show business.
Show business is the business of telling (and selling) stories. Since show business can't exist without an audience, the most valuable and bankable asset in show business is star quality—the ability to attract and captivate an audience. These things are true for any business, but not everyone got the memo.”
Excerpt 3
"Who do you want to be, Batman or Robin?
You know Robin's never gonna get his own show. The spotlight is not for everybody; but if you're willing to go for it, the rewards of stardom are great. I'm talking "M&Ms-in-the-green-room" great. Why settle for playing a bit part?”
Excerpt 4
“Even when businesses are focused on selling only one thing, it's often the wrong thing. They think they're selling soup when really they're selling comfort. They think they're selling makeup when really they're selling confidence. It's easy to get confused.”
Excerpt 5
“Be an original.
Forget bragging about being the best. Better isn't better. Different is. Buckley's Mixture isn't better. It's worse. They even admit it: "It tastes awful. And it works." Brilliant! Is Rod Stewart the best singer? The guy's like... what, 92? And still churning out hit albums!
Like a fly finds honey, like a cop finds donuts, like Dr. Phil finds book projects for his family, the spotlight finds originals. Create a compelling original role for your business and never forget the three cardinal rules of show business:
Don't bore 'em.
Don't bore 'em.
For G-d's sake, Don't Bore 'Em!"
I am buying a copy of this book and giving it to everyone in the company.
Harry |
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