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Who do you want to be, Batman or Robin? |
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By Harry on |
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"You know Robin's never gonna get his own show. The spotlight is not for everybody; but if you're willing to go for it, the rewards of stardom are great. I'm talking "M&Ms-in-the-green-room" great. Why settle for playing a bit part?”
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Make Your Web Site More Social! |
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By Harry on |
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Fifty-eight percent of people looking for a solution researched it on the web before seeking information by other means. Forty-five percent turned to friends and family.
-PEW Internet and American Life Report
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Change Management |
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By Harry on |
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This morning there was a great question on Linkedin (www.linkedin.com) about change. I thought I would share the question and my answer.
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Do You Know Where Your Digital Footprints Are? |
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By Harry on |
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It just amazes me that so few business-to-business companies are not paying attention to the social network phenomena and creating more digital footprints on the web. As general advertising effectiveness decreases, the importance of creating a powerful web presence is escalating.
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Should I Be On MySpace? Are You Kidding? |
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By Harry on |
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Why would you not want to take advantage of this opportunity? Two excuses I hear most are that managers have no time to spend on MySpace. Or they don't understand how to take advantage of social networks for marketing. That is no excuse because you can hire professionals that do know. After all, what do you know about running a magazine or newspaper, but you still place ads.
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Oh My! Not Another 2008 List? |
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By Harry on |
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There are so many lists for 2008 I hesitated to create one, but list are a good way to present a lot of information in simplistic manner, so I decided to make two lists. The first are my top 5 factors That effected internet marketing in 2007 and the second are my top 5 factors to consider for in 2008.
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