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Owning your own business can be one of the most rewarding things you can do in your life. There is a sense of freedom and acheivement that is difficult to obtain when you work for someone else. Small Biz Profs is dedicated to providing information and resources for small business people. This site includes links to various web sites that provide unique information.

If we have missed a link you like please send it to us and we will add it to our listings 		Be sure to visit our Small Biz Blog for the lastest from Harry Hallman, a serial small business owner. You will also find some useful tools and, of course, great links to valuable information.

Enjoy your visit!

 

Marketing White Papers from Octane Interactive

Social Network Marketing
Creating Digital Footprints Your Customers Can Follow


Creating Digital Footprints Your Prospects Can Follow -Business-to-business

Building Commonality with Sponsored Social Networks


Is Anybody Out There Listening?

No One Ever Returns Calls

Buzz Marketing

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Lead Acquisition Using New Media Techniques

Lead Nurturing

Solving The Wanamaker Problem (B to B)

Wanamaker Audit (B to B)

For more free marketing information visit:
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Most Recent Small Biz Blog Entry

Location: BlogsSmall Biz Profs Blog    
Posted by: Harry Posted 713 Days Ago | 988 Views | Rated 0.0 | 1 Comments
Make Your Web Site More Social!
Fifty-eight percent of people looking for a solution researched it on the web before seeking information by other means. Forty-five percent turned to friends and family. -PEW Internet and American Life Report
Fifty-eight percent of people looking for a solution researched it on the web before seeking information by other means. Forty-five percent turned to friends and family.
-PEW Internet and American Life Report

Does your web site provide solutions? Do you make it easy for visitors to interact with your brand?

Here are 11 things to consider before designing a new site or rehabbing an old one:

1- Determine who (customer and prospects, employees, stockholders) is most important to impress when that visitor lands on your main page. For 95% of organizations, it will be the customers and prospects.

2- Create target profiles of the most important types of prospects, the ones that will have the most positive impact on your business. Keep this in mind; if you want to influence different types of targets create a web site for each.

3- Decide what information is most important to this targeted group in helping them decide to use your product or service. And determine what you want the visitor to do while on your site and after leaving your site.

4- Be sure to include “calls to action” in the copy.

5- Try to create the copy so that it differentiates you from your competition. Strong value propositions are essential.

6- Give people a reason to visit your website often. BLOGS, online tools, user-uploaded media and special offers all work.

7- Pay attention to keywords your target may use in search engines, and be sure that they are in your copy.

8- Be sure that your web developer creates a flowchart that makes navigation easy and follows it in construction of the site.

9- Make sure that the site design (look and feel) is appropriate to your target.

10- After you launch, don’t just wait for visitors; promote your site.

11- Use a web analytics program (www.google.com/analytics is free) to measure the effectiveness of your web site. Make corrections as needed.
 
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Business Info Sites

Work From Home Guide
The Work From Home Guide provides information and resources for those looking for work from home jobs. Work from home scams are exposed and legitimate opportunities are reviewed to provide you the best tips to make money at home.

Professional Employer- Blog

American Management Association

Association for Small Business & Entrepreneurship (USASBE)

Edward Lowe Foundation

eVenturing

National Association for the Self-Employed (NASE)

National Business Association

National Federation of Independent Business (NFIB) .

Public Entity Risk Institute (PERI)

The Retailer Owners Institute

U.S. Chamber of Commerce Small Business Center

U.S. Hispanic Chamber of Commerce

Winning Workplaces



Finance 

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Merchant Account
FirstData is the largest merchant processor in the USA. FirstData allows business to transact directly with the processor, eliminating the need for a third party markup from a bank.
Accounts World Directory of Accounting Professionals

Angel Investor News

Axiom Valuation Solutions

Business Credit Services

Businessfinance

BizBuyFinancing

CircleLending

Corporate Turnaround

Ewing Marion Kauffman

First Funds Capital

Infront Finance

Integra

Intuit QuickBooks and Innovative Merchant Solutions
 
MyBizHomepage

Strong Business Credit

National Venture Capital Association

National Association of Securities Dealers

The National Center for Employee Ownership (NCEO)

Peachtree 




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